Event Calendar

Tuesday, October 20, 2020

SGMP Webinar: Making Diversity a Priority in the Meetings Industry

Start Date: 10/20/2020 1:00 PM EDT
End Date: 10/20/2020 2:00 PM EDT

Venue Name: Zoom

Organization Name: SGMP

Emily Martin
Email: membership@sgmp.org
Phone: (703) 549-0892 x603

During this webinar, you will explore what diversity and inclusion in the meetings and event space should look like. Answering the hard questions, having hard conversations to reach one common goal - inclusion for all. Hospitality and tourism are extremely diverse and the boards and events space should reflect that as well.

Our speaker, LaToya Williams, MBA, independent contractor for HelmsBriscoe, event planning business owner and board member for multiple organizations, will provide details on starting and continuing the conversation around diversity and inclusion and will open up the presentation for Q&A.

This webinar will cover these important questions:

  • Why is diversity and inclusion important - now more than ever before?
  • How can I help embrace the initiative as a board member, employee or business owner?
  • How to start the conversation and why it is necessary?
  • Can I answer yes to 3 important questions - Are the boards I serve on diverse? Am I asking questions and seeking out diversity? Am I ok with being a part of the diversity and inclusion initiative? 
  • Can I have this conversation with clients and how?

Core Competency: Education & Programming


LaToya Williams is manager, Global Accounts, at HelmsBriscoe. She joined HelmsBriscoe in August of 2019 and is based in Buffalo, New York. With more than 23 years of hospitality experience as both a corporate and leisure sales manager and director of sales & catering, she knows what it is like to create and execute events ranging from small, intimate gatherings to large, full-scale conferences. LaToya holds a B.S. in Hospitality Management from Buffalo State College and a M.B.A. from Capella University. After years of working with all hotel brands and partnering with HelmsBriscoe, LaToya joined HB so she could use her in-depth skills to help companies and organizations across the country locate the best venues for their events and meetings. LaToya firmly believes that all events should be memorable and specialized, leaving a long-lasting impression on each attendee.

LaToya has received several industry recognitions, including the CVB Beacon Award (Sales Manager of the Year), Manager of the Quarter with Hyatt, 40 under 40 with Connect, and the Ambassador Award from Buffalo State College, where she is an adjunct professor in the hospitality department. With LaToya’s industry-leading knowledge and skills, her goal is to negotiate the most favorable contracts on your behalf to save you both time and money, thereby establishing a rewarding partnership for years to come. LaToya is married to her favorite U.S. Navy Vet and has two sons and two grandchildren.


Registration/Cancellation Policy
SGMP has opened up some of its live webinars to both SGMP members and non-members at registration fees of $10 for members and $20 for non-members per webinar, payable only by credit card. Webinar registration fees are non-refundable and non-transferable. You can register online and a Zoom link will be emailed to you one day prior to the event. For any registration questions, please contact membership@sgmp.org so that we can assist!  

All webinars are recorded for those who cannot attend the live webinar and wish to watch them at a later date.

Online Registration

Registration is Closed
Closed: 10/19/2020 5:00 PM

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