Meeting success begins with delivering experiences that make attendees want to engage, learn, and come back the next time. To do that, you’ve got to understand your audience: what motivates them, what excites them, what makes them engage or disengage. Join MeetingsNet for a discussion of the high-level characteristics of six different attendee personas—brand fanatics, knowledge seekers, social butterflies, reluctant attendees, inspiration seekers, and tech-savvy networks—and recommendations for tailoring events to connect with what your participants value.
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Inbound Lunch Bunch:
Using Inbound to Win Back Members
Thursday, February 22, 2018 @ 2 pm ET
Join us this month to shift your thinking about content strategy for a win-back campaign. We will talk about winning back members usng inbound methodology to include targeted educational content and eBooks, landing pages, and campaigns to nurture lapsed and passed members into current members again.
Content Leader: Suzanne Carawan
Contact Hour Credit: 1 hour in Education and Programming
How to Respond to Active Threats to Your Meeting
Thursday, March 15, 2018 @ 2 pm ET
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