Event Calendar

Thursday, September 17, 2020

SGMP Webinar: War of Attrition: Tips for How to Come Out Unscathed

Start Date: 9/17/2020 2:00 PM EDT
End Date: 9/17/2020 3:00 PM EDT

Venue Name: Zoom

Organization Name: SGMP

Emily Martin
Email: membership@sgmp.org
Phone: (703) 549-0892 x603

Attrition clauses can be a worrisome risk that meeting planners face if they don’t make their hotel numbers. Learn what you need to know in this deep dive, covering the ins and outs of attrition, how attrition is navigated contractually, strategies for how to block rooms, tips for getting attendees to book within the block and workarounds for groups who are unable to sign for attrition. Find out not only the hurdles for planners but also how attrition affects suppliers and hoteliers.

Core Competency: Contracts and Financial Management


Brett Sterenson brings 20 years of supplier experience, both from the hotel side and as a small business owner. Brett worked in government sales for Millennium Hotels and Resorts out of Boston and Kimpton Hotels out of Washington, D.C. His firm, Hotel Lobbyists, was founded in April 2007. He’s also a 19- year member of SGMP with five years on the local National Capital Board, three years on the Gilmer Institute of Learning and fresh off a four-year term on the National Board of Directors. With more time for himself now, Brett speaks at industry chapter and national events, as well as CVB-sponsored educational days. He is married with a 7-year-old son and 5-year-old daughter.

Registration/Cancellation Policy
SGMP has opened up some of its live webinars to both SGMP members and non-members at registration fees of $10 for members and $20 for non-members per webinar, payable only by credit card. Webinar registration fees are non-refundable and non-transferable. You can register online and a Zoom link will be emailed to you one day prior to the event. For any registration questions, please contact membership@sgmp.org so that we can assist!  

All webinars are recorded for those who cannot attend the live webinar and wish to watch them at a later date.

Online Registration

Registration is Closed
Closed: 9/17/2020 1:00 PM

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